GPS: Planning

Mission Statements

A company’s mission is at the core of why they do what they do, functioning as a foundation that attracts new business and other desired stakeholders to the company. A solid mission statement is useful to unite teams and should be designed to do so.

If your whole team is in alignment on why they show up and why you exist as a company, it gets everyone marching in the same direction.

It’s usually clear that your group is on the same page when they are drawn together and keep coming to work for a reason beyond money. When this is felt, you are sensing the group’s common purpose.

You may have something akin to a mission statement already, but perhaps you haven’t yet written it down or titled it as such. Perhaps your attempt at a mission statement was written years ago and has been long forgotten.

The New Year is an ideal time to create (or revisit) your mission statement. The conversation will be a team builder and an opportunity for unity.

How to Create a Mission Statement

Invite everyone on your team to brainstorm and share why they work or interact with your business. The team comes up with the mission together, with the help of a leader or facilitator. Remember that it can’t be too long or too complicated.

Consider asking the following questions to spur conversation:

• Why does the company exist?
• How do you touch on the values of your customer?
• Why do you touch on the values of your customer?

Use the ideas and thoughts from your discussion to craft a mission statement that is concise and memorable. Once you have crafted your mission, ensure it meets the following criteria:

• Is it the reason why you show up every day?
• Is it inspirational?
• Does it convey your values, philosophy and purpose?
• Does it attract desired stakeholders?
• Is it concise, uncomplicated, and memorable?

Your mission statement is valuable when everyone lives by it. It is then ready to be shared with the world, allowing people to see who you are and why your team shows up. When your mission statement resonates with someone, it attracts them to your business.

Q: What does Eagle Corporate Advisor’s mission statement, “Perform Higher,” mean to you?

A: Brian Mohler:

• “A mission should draw people in and make them want to associate with you and do business with you, whether that means them working for you or becoming your client.  Eagle aims and strives to perform higher in everything we do, while expecting and helping others to do the same. Ultimately, the reason I made the decision to come work for Eagle is the mission to Perform Higher.”

A: Chuck Mohler:

• “Brian covered our side of it, however “Perform Higher” also refers to our prospects. Clients who are humble, teachable, and focused on improving are the best match for Eagle because we know we can achieve the results they are looking for. There are always ways to improve, no matter what we have achieved.”

When you’ve realized that you cannot reach the next level flying solo, that’s when Eagle will work alongside you, leading your advances, keeping your long-term goals in mind at all times.

The greatest business transaction you’ll ever orchestrate begins with leadership from our experienced mentor-advisors who have your back, every time. Our individualized approach helps you confidently make significant changes and sound business decisions. You’ll discover there’s no better feeling than a renewed awareness of being in control of your own destiny.