Last month, we discussed the importance of ensuring team members and those in leadership positions have clear successors in place. Each person’s role represents a “seat on the bus,” and empty seats must be filled quickly to keep things moving.

As we continue looking at how some of the eight business fundamentals work together, it’s time to examine the relationship between marketing and sales. These two roles rely on each other, and it’s hard to overstate the importance of making sure a marketing team and sales team talk to each other and cooperate.

There are huge opportunities to continue to improve efficiency in the way your business operates. Yet business owners are often unable to see past the way they’ve “always done things.”

When was the last time you improved a business relationship by making a referral? When was the last time you leveraged a business relationship and asked for a referral? We feel making referrals is vital in a world so reliant on customer reviews and feedback. We further explore the topic in this month’s Navigator.

A successful sales presentation creates unparalleled optimism. The feeling of a handshake when you’ve closed a deal and are embarking on a new business relationship is unbeatable. The benefits of improving your own presentation are undeniable. So, how do you start?  

Value enhancement implements a change which creates long-term benefits for you and your business. The valuation process combines the knowledge acquired by the discovery of key value drivers within a company, along with our expertise in process improvement. This enables us to provide you with a plan to improve the value of your company.

This summer, the Eagle team continues its work with several clients focused on growing the value of their businesses. Our team has been trusted with delving into the framework of these companies. We ask the tough questions and then we roll up our sleeves as integral team members in problem solving. All the while, we continue to actively strengthen our own business by implementing the same principles.

The disconcerting events of 2020 have sparked a review of business approaches along with a close examination of personal choices. When economic uncertainty lingers, you cannot let your guard down. This is a time to remain aware of threats, and more importantly, opportunities. When your perspective on your business changes through assessment, you gain a real time understanding of your business’ value.

The visit to Carson City was successful despite the ever-changing winds. A few from our delegation were not able to make it due to diverted flights. Along the highway from Reno to Carson City, a couple of tractor trailers were blown over. And many of the Republican legislators were trying to hold strong against the sheer force of Democratic pressure.