Imagine a customer walks into your business and point-blank asks you, “Why should I spend my money here?” It may seem like a blunt way to begin a transaction, but it’s an important question. How would you answer? Why should customers prefer your business to the one next door?

As we continue looking at how some of the eight business fundamentals work together, it’s time to examine the relationship between marketing and sales. These two roles rely on each other, and it’s hard to overstate the importance of making sure a marketing team and sales team talk to each other and cooperate.

There are huge opportunities to continue to improve efficiency in the way your business operates. Yet business owners are often unable to see past the way they’ve “always done things.”

We’d like to focus this issue of The Navigator on public relations. What can it do for your company? A standard ad is designed to show the benefits of using a service or product. Public relations, on the other hand, is designed to inspire one or more media decision-makers to include your voice in their story. Whether it is in an article they’re writing or a story they’re producing, as an expert in your field, your inclusion will increase credibility.

Marketing is a principal value driver that helps your business thrive. Marketing and sales are two sides of the same coin.

“People don’t buy what you do, they buy why you do it.” – Simon Sinek What is marketing: The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P’s of marketing:

Questions and issues seem to pop up continually when you’re a business owner. These issues fall into so many different categories– marketing, sales, legal, operations, planning, people, financial– business would go so much more smoothly if we could each be an expert in all of them! When your area of specialty simply doesn’t cover it all, you rack your brain and come up with a way to get support or find someone who’s a good fit to help.

Although the 2019 Nevada Legislative Session only has 3 weeks remaining, it is far from winding down. In fact, this might be the most intense portion of the 120 day session. Due to the timing process, 285 bills died in committee and, as of this writing, 12 bills have been signed by the Governor.

Now that we are halfway through the Nevada legislative session, it’s safe to say there is an assortment of thoughtful proposals. Then there are several that leave you scratching your head and asking, “What are they thinking?” The one thing they have in common is the ability to impact your business in positive or negative ways.