A Tale of Two Businesses: Part 4

A question we are often asked is, “So, what exactly do you do?” Any specialized skill can seem mysterious to someone who doesn’t have the same background. Just like a…

A Tale of Two Businesses: Part 3

As summer gets into full swing, let’s take a look at our business owners, Fred Jr. and Stan, as the heat gets turned up for each of them. Challenges that…

June 2023 Newsletter

June Newsletter Last month, as a way to look at how businesses face different challenges, we introduced two new business owners trying to stake out (or keep) their places in…

A Tale of Two Businesses: Part 1

May Newsletter This month we are beginning something new with our newsletters. We are going to take a look at two fictional companies and their decisions. Although they are not…

People & Operations Fundamentals

February Newsletter Spring is almost upon us, and it’s normal to feel a sense of renewal as daylight hours increase, warm weather returns, and flowers bloom. How are you channeling…

Sales & Marketing Fundamentals

February Newsletter As we continue looking at how some of the eight business fundamentals work together, it’s time to examine the relationship between marketing and sales. These two roles rely…

Planning and Leadership

January Newsletter Welcome to a brand-new year! As you rang in 2023, what resolutions did you make? For most well-intentioned Americans, the typical resolutions to lose weight or exercise are,…

The Prerequisites for Success

December Newsletter As Christmas approaches and we gather loved ones near, it’s a good time to reflect on some of the larger things in life. Holidays bring out the desire…

Timely Support: Fear versus Faith

November Newsletter The word “courage” is thrown around loosely these days, but have you ever thought about what it means to you and your business? Before you even opened your…

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