Recommended Reading

Dale Carnegie’s 1936 book “How to Win Friends and Influence People” is a classic guide to interacting with others. There’s much we can learn from Carnegie, who touted relationship building as key in sales.

"How to Win Friends and Influence People" book cover

“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.”

Commentary from Chuck:
“As you focus your interest on the needs and concerns of others, with sincerity, people begin to realize that you are not just out to line your own pockets. Before long, they strive to reciprocate in some fashion. Yet, your initial intentions should not be driven by the possible repayment or the obligation that might be implied.”